The winds have shifted. The days where it is acceptable practice to load dozens of analytics tools directly on your users' browsers are quickly coming to an end. In this article, I'll explain why, and how you can be a digitally-ethical company.

In this article I'm going to outline the super-simple approach I always try to implement with my teams when it comes to addressing bugs while also building new features.

Don't let them sing, and stick to the classics. Here are some things I learnt about Product Owners being in a pub covers band.

I ran over two dozen hacks over the course of two years with a whole range of clients. Below I've outlined what I learnt.

I've always wanted to track User Personas into Google Analytics and Facebook and now I can.

I've had some great leaders in my career. Some were direct managers and some were the leaders I needed when my direct managers weren't right.

I've been lucky to learn a great deal from my leaders and mentors but there have been some times when I've also learnt from my their mistakes. This is not an exhaustive list, but avoiding some of these pitfalls could help you be a better leader.

Business Development Managers and Client Service Directors have been lying to us for years. Shocking? I know.

The truth is that the expensive tool they are selling you probably isn't worth it. Now, this could be true in any industry, but the focus of this article is expensive enterprise-level CMSs.

A few friends and I have been doing what a lot of people have been doing with the extra time COVID has given them - we are working on a side project.

We choose to utilise a Scrum framework for the MVP as we thought it would keep us on track and we weren't sure what our velocity would be.

We then ordered the backlog and got to work on the first sprint.

I was working through a client's GTM last week and it reminded me of why naming conventions are important. The container was a mess and it reminded me of the time my wife tried to find a file on my computer. The structure made sense to me, but she was baffled.