What being in a pub covers band taught me about dealing with Product Owners

Don't let them sing, and stick to the classics. Here are some things I learnt about Product Owners being in a pub covers band.

Jacob Moran

Iā€™m Jacob. I like digital analytics and getting caught in the rain

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Stop lying to yourself. How to fix the bugs that actually matter.

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Enriching your UTMs with contextual data for Universal Analytics & GA4