The winds have shifted. The days where it is acceptable practice to load dozens of analytics tools directly on your users' browsers are quickly coming to an end. In this article, I'll explain why, and how you can be a digitally-ethical company.

UTMs are a fantastic part of the Digital Marketers arsenal. They allow you to send campaign information to Google Analytics. In this article, I'll explain how to extend them to send more data to Google Analytics using Universal Analytics or Google Analytics 4.

Debugging a Google Analytics view to diagnose a suspiciously low bounce rate or figure out how your events are being interpreted can be a pain. Out of the box, it's impossible to understand what's being computed as an interaction hit and what isn't. So in this quick tutorial, I'll explain how to set up your Google Analytics tags in Google Tag Manager to debug interaction hits and non-interaction hits.

I've always wanted to track User Personas into Google Analytics and Facebook and now I can.

A few months ago I posted about a way to send daily slack notifications to your team telling them how fast the site was for particular users the previous day.

A client of mine read the post and presented me with an interesting thought. They know that page load speeds vary widely on their site, especially on their customer self-support pages because they are currently undertaking a refresh and half of the pages are on an older, slower, stack and half are on a newer, faster, stack. They've also noted, anecdotally, that customers are angrier when they get in contact with the Contact Centre if they have viewed a lot of the slower pages.

I was working through a client's GTM last week and it reminded me of why naming conventions are important. The container was a mess and it reminded me of the time my wife tried to find a file on my computer. The structure made sense to me, but she was baffled.