One of the most common questions I get about marketing analytics is - "what data should I send to Google Analytics and what data should I send to Facebook? Should I send everything I'm sending to Google Analytics to Facebook as well?" The short answer is no, but in this article, I'll expand on that answer and detail what data I generally send to Facebook Analytics and what data I don't.

I've always wanted to track User Personas into Google Analytics and Facebook and now I can.