What data you need to send to Facebook with the Facebook Pixel

Written By Jacob Moran

One of the most common questions I get about marketing analytics is - "what data should I send to Google Analytics and what data should I send to Facebook? Should I send everything I'm sending to Google Analytics to Facebook as well?" The short answer is no, but in this article, I'll expand on that answer and detail what data I generally send to Facebook Analytics and what data I don't.

Jacob Moran

I’m Jacob. I like digital analytics and getting caught in the rain

Previous

Why agencies have the most to lose by going remote
Next

Debugging interaction and non-interaction hits in Google Analytics using customTask