UTMs are a fantastic part of the Digital Marketers arsenal. They allow you to send campaign information to Google Analytics. In this article, I'll explain how to extend them to send more data to Google Analytics using Universal Analytics or Google Analytics 4.

Debugging a Google Analytics view to diagnose a suspiciously low bounce rate or figure out how your events are being interpreted can be a pain. Out of the box, it's impossible to understand what's being computed as an interaction hit and what isn't. So in this quick tutorial, I'll explain how to set up your Google Analytics tags in Google Tag Manager to debug interaction hits and non-interaction hits.

I've always wanted to track User Personas into Google Analytics and Facebook and now I can.